MEDITERRANEAN BEAUTY

POSITANO ESSENTIAE was born in 2013 from an idea of ​​pharmacists Manuela and Roberto and the expert entrepreneur Ekaterina, three young people passionate about health, nature and beauty.

We have combined POSITANO FARMACIA 's galenic experience of over 40 years with scientific innovation and the quality of Made in Italy production. Our products help the skin to reach its full splendor, enhancing its natural beauty. They are made with highly concentrated natural active ingredients, effective and compatible with all skin types.

We offer constant support to our customers to help them take care of their skin in a healthy way and achieve their beauty goals.

A FAMILY OF 4 GENERATIONS

POSITANO FARMACIA was founded by Dr. Gaetano Rizzo, a second-generation pharmacist, in 1976.

After working for years for a multinational pharmaceutical company, travelling all over the world and with a successful career behind him, he decided to change his life and move to the small coastal town of Positano with his wife Elisabetta and his children Manuela and Roberto.

His training in chemistry and pharmacology, combined with his passion for phytotherapy, allowed him to create numerous plant-based remedies for the treatment of various ailments, including skin disorders. Some of these remedies have become a symbol of the Amalfi Coast. The rich Mediterranean flora of Positano has proven to be an inexhaustible source of ingredients and inspiration. His children, pharmacists Dr. Manuela and Dr. Roberto Rizzo, have followed in their father's footsteps, perpetuating the family tradition, and his grandchildren are currently doing their first apprenticeship in the family pharmacy.

For over 40 years, POSITANO FARMACIA has been a point of reference for the local community. Dr. Gaetano, who founded the pharmacy in 1976, is still active today and regularly stops by the pharmacy to share his vision and give his valuable advice.